The direct-booking platform for heritage estates
Software for houses that were here before the internet.
Your estate sells weddings, retreats and whole-house weekends. Booking.com sells rooms. Steward is the website, quoting, payments, CRM and demand to sell what you actually are, direct, with nobody taking 15%.
We come to your estate with your own site already built. Or try the demo now: Ballinderry Park’s configurator
While you read this
An enquiry becomes a deposit.
The website captures it, the quote prices it, the guests plan it, the payment closes it. On your domain, in one system.
- Enquiry
- Quote
- Guests
- Deposit
- 9.6×
- Return on ad spend
- Ballinderry Park, first year
- 92%
- Enquiries direct
- not via Booking.com or Airbnb
- €269k
- Booked in six months
- 63 events, March to September 2026
- 65%
- Quote to booking
- on quotes sent from Steward
Running today at Ballinderry Park, Co. Galway and Temple House, Co. Sligo.
Who it is for
Built for the estate that is the whole product.
Not a hotel. Not a holiday let. A house, a lawn, a long table and a group that wants all of it. Every part of Steward assumes that.
The €30k booking that arrived as a website form.
A wedding configurator prices the day live. The quote is in the couple's inbox in minutes. A deposit link holds the date. Then the guests plan their own rooms, meals and the morning after.
Midweek, exclusive use, one invoice.
Teams build their own offsite, see the per-person price and pay by purchase order. Monday to Thursday, the quietest days on most estates, become the best margin.
Whole-house weekends without the marketplace.
Hens, stags, big birthdays and reunions book the house direct, split the bill between themselves, and add the hot tub, the chef and the bonfire before they arrive.
“They filled our pipeline with €500K worth of leads in two months.”
The experiences network
Upsells your guests will thank you for.
Steward comes with the people every group wants in the house: tutors, chefs, craftspeople and retreat leaders we already work with. Any estate on the platform adds them to a package in one click, and the margin is the estate’s.
Murder mysteryBallinderry's most-booked evening—
Cocktail making15 guests · €35 a head—
WoodworkingEoin Reardon · provider confirms in Steward—
The platform
One system for the whole estate. Every screen earns its place.
Grouped the way the product is: Sales, Operations, Setup, Insights. One login, one customer record, one calendar underneath all of it.
A website that sells the estate, not a room grid with your logo on it.
15 tools in the platform. Hover to pause.
Demand, built in
Most of it direct. None of it missed.
Search, ads and social pour into your own site, where the guest books and stays yours. The marketplaces stay connected for the quiet weeks and trickle into the same calendar. Every euro lands in your own Stripe account.
Google, Instagram, Meta, and the guests who came before
Flagship case study
Ballinderry Park, Ballinasloe, County Galway.
A Georgian estate that rented its own demand back from the marketplaces. We rebuilt the site around conversion, put the whole operation on Steward and pointed the demand at weddings, retreats and group stays. Live since March 2026.
Why direct
Every booking through a marketplace costs you the commission and the guest.
Booking.com and Airbnb take around 15% and keep the relationship. Steward takes half that, on your own site, and you keep the guest, the website, the CRM and the calendar.
We come to your estate. Free.
Book a free site visit and Rowan drives to your house with your own site and booking flow already built, then walks it with you room by room. Half a day, no charge, no obligation. Or take the twenty-minute version online.