Direct bookings for Ireland’s finest estates

You host.
We bring the right guests.

Steward moves heritage estates off their dependence on Booking.com and builds them a direct-booking growth engine — world-class marketing paired with our own proprietary booking and revenue platform.

Book a call See the Ballinderry results

Live pipelineLive

€128,400

▲ 12% this month · 24 new enquiries

Recent enquiries

Sarah & James

WebsiteWedding

€34,500

Niamh's hen

InstagramHen party

€4,600

Fitzgerald Group

DirectCorporate retreat

€14,000

The Barry party

Quote builderBig birthday

€5,400

The OTAs take 15–20% of every booking — and the relationship that comes with it.

Most estates are renting their own demand back from third parties. We hand it back. Steward makes your own website the best-performing, highest-margin sales channel you have — and gives you the software to run the whole operation from one place.

Flagship case study

Ballinderry Park

A Georgian estate in County Galway. We rebuilt its digital presence end to end and put it on the Steward platform.

10×

9.6×

Return on ad spend

€128k

Booked in under 3 months

92%

Enquiries direct, not via OTAs

65%

Quote-to-booking conversion

When we started, Ballinderry was a beautiful Georgian estate with a booking problem — leaning on OTAs that took a cut of every stay and kept the guest relationship. We rebuilt the website around conversion, ran paid and organic campaigns aimed squarely at weddings, hen parties, group getaways and corporate retreats, and put the whole operation on the Steward platform.

Roughly €13,000 in ads generated 64 enquiries — 92% of them direct through Ballinderry’s own website. Twenty tailored quotes worth €101,000 went out and 13 converted into booked events — a 65% close rate and €78,489 in event revenue. Add €49,708 in direct stays and the estate booked €128,197 in under three months — a 9.6× return on ad spend, with guests rating their stays a straight 5.0 out of 5.

“Steward didn’t just build us a website — they filled our pipeline with €500K worth of leads in two months.”

Ballinderry Park, County Galway

How we do it

World-class marketing, powered by our own software.

Most agencies stop at marketing. Most software companies never touch your growth. Steward does both — and that’s why the results compound.

01 World-class marketing

Website

A conversion-built site that turns browsers into enquiries — fast, beautiful, and engineered around the booking, not bolted onto it.

Paid

Google campaigns aimed at the bookings that actually move the needle — weddings, groups, corporate retreats and stays — with spend tracked to revenue.

Organic

SEO and content that own the searches your guests are already making, so the high-intent traffic compounds month after month — for free.

02 Proprietary software

One platform to run the entire estate.

We don’t resell off-the-shelf tools. The Steward platform is built specifically for estates and venues — every feature earns its place by turning enquiries into revenue.

Direct booking engine

Real-time, room-level availability with exclusive-hire logic built in. Guests book the whole estate or a single room without ever leaving your brand.

Quote & package builder

Build tailored quotes for weddings, group stays and corporate events in minutes — rooms, food, experiences and add-ons, priced and sent.

CRM & lead pipeline

Every enquiry tracked from first touch to deposit on a visual pipeline, with reply-time SLAs so no lead ever goes cold.

OTA & channel sync

Stay on Booking.com without being owned by it. Block-off logic keeps the calendar honest across every channel — no double-bookings, ever.

Payments & milestone billing

Deposits, staged balances and split-the-bill across a whole group — collected automatically, with failed-charge alerting.

Automated email & SMS

Nurture sequences that follow up enquiries, confirm bookings and prompt reviews — the right message at the right moment, hands-off.

Events & itinerary hub

Every booking becomes a shareable guest hub — itinerary, experiences and plans the whole party can see and add to.

Reviews & reputation

Star-gated review flows that route happy guests to public platforms and catch problems privately before they're published.

Analytics & reporting

One dashboard for occupancy, revenue, lead conversion and channel mix — so you always know what's working and what to do next.

Plus dozens more, built in.

The big pillars are only the start. The platform is packed with the smaller tools that quietly do the heavy lifting:

Split-the-bill
Each guest pays their own share of a group booking
Wedding planner workspace
Couples plan online with templates & tools
RSVP collection
Guest lists and headcounts gathered automatically
Shareable guest plans
Provisional itineraries the whole party can see
On-page configurators
Instant party & event quote builders on landing pages
Hot-tub & slot booking
Time-slot scheduling for shared amenities
Day sheet
Daily arrivals, departures & ops view for the team
Room-level calendar
Rooms × dates grid with exclusive-hire blocking
Milestone billing
Staged deposit / balance schedules, charged on time
Failed-charge alerts
Flags a card that didn't go through, instantly
Post-booking upsells
Guests add experiences & extras after they book
Quote view tracking
See when a quote is opened and how often
Email open & click tracking
Know what lands and what gets ignored
Automated nurture sequences
Timed follow-ups that warm cold enquiries
SMS messaging
Reach guests where they actually reply
Reply-time SLAs
Alerts the moment an enquiry waits too long
Loss-reason analytics
Learn exactly why deals slip away
Occupancy reporting
Booked-nights and revenue by month
Cash-flow forecast
Upcoming milestone revenue, projected forward
Duplicate-lead detection
Keeps the pipeline clean automatically
AI reply guidance
Suggested responses drafted for the team
Two-way OTA sync
Guesty messages & blocks kept in step
Supplier & task management
Vendors, to-dos and prep tracked in one place
Branded document library
Brochures, menus & price sheets, on-brand PDFs

All in one place. Bookings, CRM, quotes, payments, marketing and guest experience — no patchwork of disconnected tools, no data left on someone else’s platform.

Pricing

Two ways to work with us.

Priced against the 15–20% the OTAs already take — not as just another subscription. Pick a predictable monthly, or pay purely on what we book you. At Ballinderry, the marketing returned 9.6× on ad spend.

Fixed

Predictable monthly — best for established estates.

€2,800/ month

+ €2,200/mo ad spend (at cost) · €4,000 one-off website

Pay annually — save 10% (~€3,360)

Get started

Pay as you grow

Performance

Skin in the game — best for a low-commitment start.

15%of bookings via Steward

€2,000/mo floor · + ad spend (at cost) · €4,000 website

No big monthly — we only win when you do