Demand, built in
The booking system is only half of it. The other half is the guests.
Most booking software waits for demand to arrive. Steward creates it: search, social and marketplace demand flowing into one calendar and one customer record, with every click traced to the deposit it became.
From the click to the deposit
Return on ad spend, measured in euros received.
Sixty-six Google Ads leads carried a click ID into Ballinderry's CRM. Eleven paid a deposit. That is how 9.6× is a fact and not a slide.
The ecosystem
Most of it direct. None of it missed.
Search, ads and social pour into your own site, where the guest books and stays yours. The marketplaces stay connected for the quiet weeks and trickle into the same calendar. Every euro lands in your own Stripe account.
Google, Instagram, Meta, and the guests who came before
Three parts
Site, search, marketplaces. One system.
A website that is the booking engine
Landing pages for the searches your guests already make: weddings, corporate retreats, hen parties, hot-tub breaks, midweek stays, in the languages your markets speak. Configurators where other sites have a contact form. The site and the system are one thing.
Search and social demand, traced to the deposit
Google Ads, search and paid social aimed at the bookings that matter, not the clicks. The click ID travels with the enquiry into the CRM and onto the deposit, so return is measured in euros received. Spend is yours and billed at cost.
Marketplaces as feeders, not landlords
Airbnb, Booking.com and Vrbo stay connected for the quiet weeks. The calendar stays honest, and every marketplace guest becomes a record you can email next year. The next booking is direct.
How it switches on
Eight weeks to live. Then every month, by what booked.
Keyword map per market, photography brief, brand tokens, redirects from the old site.
Site built on the platform, configurators wired to your rate card, bookings migrated, channels connected.
Live. Campaigns on with conversion tracking to the deposit. First flows on in Messaging Studio.
Spend moved to what booked, new landing pages for new demand, a report you can read in five minutes.
“They filled our pipeline with €500K worth of leads in two months.”
What it costs
7.5% of what you book through Steward, half what the marketplaces take, with the marketing work included. Ad spend at cost, straight to your campaigns.
Start with the audit.
Send us the estate. We come back with the keyword map, the landing pages we'd build and the budget we'd start on. No charge.