Flagship case study
Ballinderry Park: from marketplace tenant to its own best channel.
A 41-acre Georgian estate at Ballinasloe, County Galway, sleeping 50 across a manor, a coach house and a glamping village. Live on Steward since March 2026.
All figures from the platform’s own quote, lead and payment tables on 13 September 2026. Contract value counts quotes with a paid deposit and excludes cancellations.
Where it started
A beautiful estate with a website that described the house and asked people to email. Enquiries arrived by phone and marketplace message. Weekends sold; weekdays didn't. Nobody knew which ad had produced which booking, because nothing connected the click to the deposit.
What we built
A site rebuilt around conversion with a landing page per intent and a configurator per event type. The whole operation moved onto Steward: leads, quotes, payments, calendar, channels, guest hubs and messaging. Demand pointed at weddings, hen parties, group getaways and corporate retreats, with the click ID carried to the ledger.
What happened
Sixty-three events with a paid deposit in six months, €269k of contract value, 376 enquiries in the trailing year, a median of 1.2 days from quote to deposit, and a forward book that reaches August 2027. Two people run it.
Where the money came from
Booked by month, and the funnel behind it.
August 2026 alone took 21 deposits worth €103k, the month the corporate landing pages and the Christmas party campaign went live on top of the hen and group-stay engine.
Hen parties convert at 53% from lead to deposit; group stays at 23%. Weddings and corporate retreats have longer cycles and bigger tickets: corporate enquiries average €7.1k and weddings €10.5k at the point of enquiry.
Sixty-six leads carried a Google Ads click ID; eleven of them paid a deposit. That is the 9.6×.
“They filled our pipeline with €500K worth of leads in two months.”
“What a perfect location. Would highly recommend.”
Your estate is the next case study.
We'll model your rooms, your rates and your event mix on Steward before the first call, so you see the numbers for your house, not ours.