Messaging Studio
The right message, at the right moment, without anyone sending it.
Flows that nurture an enquiry, chase a quote, confirm a booking, collect the balance, prepare the guests and ask for the review. Email and SMS, drawn on a canvas with branches and goals, in your voice.
Sales · live in Steward
Ballinderry's follow-ups run themselves. The team writes the copy once.
Email and SMS flows drawn on a board you edit yourself.
What it does
Four things, done properly.
Flows on a canvas
Steps, waits, if/then branches, actions like changing a lead's stage or sending a quote. Start from the library or from blank.
Email and SMS parity
Every step can be an email or a text. Sending windows, quiet hours and consent are enforced for you.
Goals and attribution
Set a goal per flow, a deposit paid or a stage reached, and see which flows actually move money.
Broadcasts and a consent centre
Seasonal offers to a segment, with a preferences page and one-click unsubscribe already built.
Why it matters
A follow-up written once and sent every time beats the best follow-up you meant to send. Automation is how a small team looks attentive.
Ballinderry's follow-ups run themselves. The team writes the copy once.
Works with CRM & pipeline
No enquiry goes cold.
One pipeline for every lead from every source: the website, email, Airbnb messages, the phone. A reply-time clock on each one. Every conversation, quote and payment on one customer record.
More about CRM & pipelineNothing here stands alone
Also in Sales.
See messaging studio on your own estate.
Book a free site visit and Rowan drives to your house with your own site and booking flow already built, then walks it with you room by room. Half a day, no charge, no obligation. Or take the twenty-minute version online.