Reports

Know what happened, and what to do next.

Booked nights and revenue by month. Upcoming milestone revenue projected forward. Enquiry to quote to deposit conversion by event type. Which channel and which campaign the money came from. Why the lost ones were lost.

Insights · live in Steward

This is where the 9.6× came from.

Occupancy, revenue, funnel, channel mix, why you lose.

Contract value won by month€269k · Mar–Sep
MarAprMayJunJulAugSep
92%
direct
9.6×
ROAS
1.2d
quote → deposit

What it does

Three things, done properly.

01

Revenue and forward book

Contract value won, cash collected, and what's due when.

02

Funnel by type

Where weddings stall versus hens. What a good reply time does to conversion.

03

Attribution

Google Ads click IDs carried through to the deposit, so return on ad spend is a fact, not an estimate.

Why it matters

Ad spend without attribution is a guess. Attribution to the deposit turns the marketing budget into a decision you can defend.

This is where the 9.6× came from.

Works with CRM & pipeline

No enquiry goes cold.

One pipeline for every lead from every source: the website, email, Airbnb messages, the phone. A reply-time clock on each one. Every conversation, quote and payment on one customer record.

More about CRM & pipeline
New
Fitzgerald Group · €14k
Reply due · 41 min
Niamh's hen · €4.6k
Quoted
Aoife & Conor · €27k
Doyle reunion · €7.8k
Barry party · €5.4k
Deposit paid
Kelly & Byrne · €41k
Walsh family · €6.4k

See reports on your own estate.

Book a free site visit and Rowan drives to your house with your own site and booking flow already built, then walks it with you room by room. Half a day, no charge, no obligation. Or take the twenty-minute version online.